“”There’s a fat acceptance movement,” says Lindo Bacon, PhD, a nutritionist and physiologist and author of Health at Every Size: The Surprising Truth About Your Weight. “It’s basically people saying, ‘We’re fat, we know it, but there’s nothing wrong with it. We want to take the stigma away. We want to just own our bodies. It’s OK to call us fat,’ and so they’re using the word without any of its pejorative connotations.””